Morris Digital Works

mdDisplay (Retail Display) [Download Product Sheet]

It's as simple as taking an advertiser's print advertisement and slapping it on to a computer screen!

mdDisplay gives your advertisers the opportunity to make their retail display print ad into an online interactive marketing tool ó one that enables their products to become fully searchable, will allow the consumer to pick and choose what products to review within the ad pages, and offers opportunities to link to the advertiser's own Web site.

mdDisplay opens new revenue opportunities for your publications; provides your viewers with additional information; helps to maintain your print relationships while introducing customers to the Internet with a product that they can touch and feel; generates additional page views and extends the "shelf life" of print advertising products.

Features	Benefits
Upgrade module for the classified platform	mdDisplay offers an additional proven revenue opportunity and can be used with or without mdClassifieds.
Full participation in liner ads, including searchability of display presentation	mdDisplay offer additional placement in multiple revenue relevant areas.
Display ad presentation supports drilling down into individual ad components for more information	Allows consumers to focus on individual value units within the collective whole of the ad.
Processes PDF files from any application and any platform	Makes mdDisplay design tool independent.
ASP or Service bureau offerings	Offers flexibility in semi-sourced or fully outsourced implementations.
Consistent presentation between print and Web	Offers ease-of-sale to traditional print customers.
Retail display ads become interactive marketing tools	This creates opportunities to cross sell and upsell to other sales propositions.
Workflow automation through Java application	Built for publication professionals and reduces 90 percent of the workload for comparable processes.
Supports special section and revenue-driven, editorial specific products	Provides new revenue opportunities and offers additional shelf life for editorial products that in turn extend life and value for advertising participants.

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